ITEM! As a rigorous reader recently pointed out, even an eagle-eyed editor such as Yours Truly has committed many a typographic misfire to the printed page. I called Bruce Banner “Bob” in so many early ishes of Marvel Comics we eventually just up and officially changed the poor man’s name to Robert Bruce Banner! And of course, there was the time I had Doc Ock call Spider-Man “Super-Man.” (The Amazing Spider-Man #3, July 1963). Say what you will, that hyphen probably saved us a lawsuit!
Ever intelligent and insightful, our readers were always quick to point out our editorial mishaps and continuity gaffes. Thus was invented the legendary No-Prize! First announced in Fantastic Four #26 (May 1964) and awarded for the first time ever in FF #31 (Oct. 1964), these essentially empty envelopes eventually became so popular that we had to tighten the requirements for receiving one! Just finding one of my memory-impaired mistakes (which let’s face it, is like shooting dish in a barrel) was no longer enough to qualify. One had to demonstrate or perform “Meritorious Service to the Cause of Marveldom!” Many were called, but only the lucky few were served!
So there you have it. The proud No-Prize tradition continued off-and-on after your Uncle Stan went out West, and even continues today in digital form via Marvel Editor Tom Brevoort. Is it just me, or does Tom’s name sound just like it came straight from a Tales to Astonish monster story? “I Challenged Brevoort, the Editor from Outer Space!” But I digress. If you want to learn more, Honest Irv has embedded one a’ those YouToobs deals below with more info on No-Prizes than you can shake a Groot at! Enjoy!